Batalha dos confeiteiros online dating
A way of uniting a very traditional TV station, with a very conservative public, with the edgy, avant garde social media strategies – with an outcome even bigger than our competitors, such as the crowd-pleaser Masterchef Brazil, for an instance. The TV ratings, as well, were above our culinary competitors.
Reality shows have been always a success in Brazil, and culinary TV contests are the "flavor of the month": trendy, with good ratings and awesome social media buzz.
The TV show project wasn't a shy one: we signed a major host, Buddy Valastro, for a national version of the Great Next Baker, in a joint venture between Record, Discovery Channel and Endemol Shine.
Record had the priority to run it first, and our mission was to build a social and transmedia strategy for it. ", as Buddy himself would say (meaning "it's action time! Batalha dos Confeiteiros Brasil turned out so well that even in a public poll, made by R7's main competitor, UOL, our show was elected the best reality in Brazil in 2015, beating shows like Twitter-favorite Masterchef and even Big Brother Brasil, that used to be the biggest reality here.
And it remains the highest rated culinary format in Brazilian history averaging 50 million viewers each week.
The production won the equivalent of an Emmy in Brazil for best reality competition series.
O gosto pela culinária surgiu quando foi diagnosticada com hipoglicemia aos 15 anos.